With growing social media penetration and companies using
them to lower costs, job portals do
not need to adopt a reactive mode but a proactive mode. To retain their market
share, they need to adopt category segmentation and offer referral tools nicely
integrated into the portals. Recruiters are provided with the ability to
internally open up their jobs to their employees from the portal itself and
accelerate hiring at much lower costs. Another way out is to smartly integrate
social media elements into job search results page.
The appearances of professional networking s job portals started they were
catering exclusively to the IT industry as they were close to technology and
required humongous candidates. Gradually other sectors and also job seekers
along with companies saw the value proposition of moving online. They
accomplished better reach at higher speed and lower cost as compared to other
mediums.
Now is the time to move with the phenomenon of social media
in general and face book in particular by seamlessly integrating the job portals with social media for
thereby casting a wider net as far as quality candidates are concerned, the
search is then automatically moved beyond native candidate database.
The e – recruitment industry would do well to take jobs at
the door – step of job seekers, offer better engagement tools and by
positioning the brand better. They would be better off by reaching out to the
target audience on other mediums, mobile apps etc, aligning themselves with the
paradigm shift encompassing the industry.
The industry landscape is changing fast and the industry’s
future outlook really depends on how the economy plays itself out.
The economy depends on various external factors, national
government’s policy decisions and global events.
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